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The site states the following, "Welcome to Nice Gift Ideas." I noticed that the web site also stated " Finding the perfect present could be a difficult task sometimes, especially when we want our gift to be truly appreciated and enjoyed." They also stated " Is a website where you can find unusual and unique present ideas for friends, family members, partners, colleagues whatever the occasion. We hope our Gifts Website. Tips for buying a bonsai tree as a gift. Christmas Gift Ideas for the whole family." The meta header had gifts for friends as the first keyword. This keyword was followed by gifts for men and gifts for women which isn't as important as gifts for friends.